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The Fallacy of Cheap Tires

Posted May 19, 2019 11:46 AM

Do you ever shop for shoes in one of our American Fork area shoe stores?
When buying a running shoe, is quality important?
Does durability matter as long as the shoes look fabulous?
Would you rather have one pair of long lasting shoes or two pair of lower quality shoes at the same price?

Is the warranty important when buying tires?
When you choose new tires in Willoughby, what's the most important factor for you?

Give us a call at Lakeside Certified Auto at (440) 946-0076 for tire recommendations.

You know, buying tires in Willoughby is a big deal. It's a big ticket item so you know you'll be spending a lot. You're not only concerned about the price, but you want to know that it'll be a long time before you need to buy new tires again.

And of course there's the safety aspect as well. The tires do a lot of work – they carry the weight of the vehicle and you and your passengers. They need to be up to the task. You want to be sure they hold the road and provide good traction. If you carry heavy loads or tow a trailer, the tires need a high load rating to be up for the job.

As a tire professional, I think it's important that people understand the effect of price on a tire's performance and durability. When I was a kid, my dad had a saying, "Pay twice as much and buy half as many."

Dad applied that to a lot of things. He thought that one high quality suit would last longer and look better than two cheap suits. The saying really seems to hold true when it comes to shoes and boots, too.

I buy high-quality work shoes because I spend a lot of time on my feet. They're more comfortable, have important safety features like steel toes and non-slip soles and they last at least twice as long as cheap shoes. I feel I get very good value for my money.

I apply the same thinking to tires. The major tire brands that you're familiar with are known as Tier 1 tires. These tires are well-engineered and very high quality. Comparable tires are usually in the same price range from brand to brand.

Stepping down in price you come to private label tires. Some large tire store chains carry tires with the chain's own brand. It's important to know that most private label tires are built by the same Tier 1 brands that you are familiar with, so they are a quality product. You can ask your tire professional who makes their private brand.

The lowest priced tires on the market are Tier 3 tires. These tend to be imported from China or South America. Since you get what you pay for, you can't expect a Tier 3 tire to deliver the same performance and durability as the others.

So let's say you need new tires. You've determined the features you need. So you have several options, including price options. Now, you've probably heard the term 'it's a 40,000 mile/64,000 km tire' or 'it's a 60,000 mile/97,000 km tire'. Simply put, the manufacturer warrantees the tire for 'X' number of miles/kilometers. If that's important to you, look for the warranty.

What's the difference in the tires with higher mileage warranties? It's the rubber compounds and the amount of tread material. As you might expect, you'll pay more for the longer-lasting tire.

Now the cheapest tires you can find won't have a manufacturer's mileage warranty, or if it does, it'll be relatively low. That brings us back to dad's saying; if you buy the cheapest Tier 3 tire you can, you will likely go through two sets in the time it would take to wear out one set of good quality tires. And the good tires won't cost twice as much, so you'll end up paying more per mile/km driven with the cheap tires.

Hey, I realize that sometimes the budget will only allow for a Tier 3 tire. I make them available for my customers who need them because I would rather see them driving with safe, new tires than pushing their old tires beyond their safety limits. But at Lakeside Certified Auto, we always counsel our customers to buy as much tire as they can afford, because it will be much less expensive in the long run.

Your tires are the only parts of your vehicle that touch the road. You're only as safe as your tires are well built.

Buy value – not price.

Lakeside Certified Auto
38525 Lakeshore Blvd
Willoughby, OH 44094
(440) 946-0076
lakesidecertifiedauto.autotipsblog.com



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  • This was my first time going to this repair shop and I WILL ALWAYS go back! My heat was not working and I had 2 different estimates from other shops who quoted me at $950-$1,000 to replace my heater and it didn't sound right to me so I brought it here and the guys called me a few hours after dropping it off and said nothing is wrong with my heater, someone had UNPLUGGED something to keep my heat from working. It goes to show how dishonest other shops really are that they lied to me but Lakeside Auto was honest with me and saved me so much unnecessary money. They could have lied to get more $ but they don't do business that way and I appreciate them so much! the trouble I was put in with no heat for 2 weeks with my baby was horrid and im so thankful to have found an honest shop!!
    -Sophie Cicconetti - Willoughby/Ohio

  • This is my "go to" place for repairs. I break down in the morning, get towed to their building and left before end of day!
    -TJ G.

  • If I could rate them higher, I would! Had my car at Mentor Nissan over 3 days, and they weren't able to find out what was wrong with it (I drive a Nissan Altima). Took my car over to Lakeside, and within 12 hours I knew exactly what was wrong with my car, and it would only cost me a FRACTION of what Mentor Nissan quoted me. Fast, Reliable, Professional, and Very Friendly!
    -Joe V.

  • I love this place. Everyone is friendly and professional. Prices are reasonable too.
    -Donna H.

  • Fair prices, great mechanics. Been going there for years. Mechanics are friendly and always have time to talk to you about your car.
    -David M.

  • Pleasant staff, clean shop/storefront, great prices. You'll not be disappointed!
    -Stefan T.

  • I needed a specific repair done that the dealership quoted at $1800. Lakeside originally quoted $1600 but they promised to do some research and came back to me with an $800 quote. They did a good job on the fix and even gave me a car to use- no extra charge- while they worked on my car.
    -Stephanie O.